6 Myths of creativity

The six myths of creativity
1. creativity comes from people who are creative
2. money pushes you to be creative
3. working within a time period forces you to be creative
4. When you are fearful, this pushes you to be creative
5. competing beats working together
6. a downsized organization is one that is creative

Teresa design her research by collecting 12,000 daily journals from 238 people working on creative projects in seven companies, she was looking for thought processes that lead to reativity. The fact that she "coded emails for creativity by looking for moments when people struggled with a problem or came up with anew idea" this was interesting.

I think the audience for this article are business people, or people trying to find out what foster`s creativity. I am able to recognize this by the information presented in the article.